To supply the region with the best value for quality wines and spirits
To market premium brands in Hong Kong, Macau and Mainland China
To provide an one-stop solution for our trade customers
To be the most reliable partner to our principals and clients
Company Background – Anrise-IMC Limited
Established in 1982 by Mr. Edmund Chiu.
Anrise is a random name selected from our company secretary which has no meaning
in English and IMC is an abbreviation of International Merchandising Company.
However, in Chinese, our name means “growing progressively”.
Anrise-IMC is a family owned company.
Mr. Edmund Chiu is running the company with the assistance of his second son, Mr. Alan Chiu .
Mr. Edmund Chiu was a graduate of Chinese University of Hong Kong in Business Administration,
and had been working in the beverage industry for more than 15 years before he started Anrise-IMC.
Mr. Alan Chiu was trained in Economics, Politics and History in Hong Kong and England,
and has been an enthusiast in wines and spirits due to family influence .
We first entered Mainland China Market in 1982.
One of the first five Wines and Spirits distributors as the pioneers of China market.
Today, our markets include China, Hong Kong and Macau.
The CHIU family remains as the largest shareholder of the company.