Our Mission
  • To supply the region with the best value for quality wines and spirits
  • To market premium brands in Hong Kong, Macau and Mainland China
  • To provide an one-stop solution for our trade customers
  • To be the most reliable partner to our principals and clients
Company Background – Anrise-IMC Limited
  • Established in 1982 by Mr. Edmund Chiu.
  • Anrise is a random name selected from our company secretary which has no meaning in English and IMC is an abbreviation of International Merchandising Company.
    However, in Chinese, our name means “growing progressively”
  • Anrise-IMC is a family owned company.
  • Mr. Edmund Chiu is running the company with the assistance of his second son, Mr. Alan Chiu .
  • Mr. Edmund Chiu was a graduate of Chinese University of Hong Kong in Business Administration, and had been working in the beverage industry for more than 15 years before he started Anrise-IMC.
  • Mr. Alan Chiu was trained in Economics, Politics and History in Hong Kong and England, and has been an enthusiast in wines and spirits due to family influence .
  • We first entered Mainland China Market in 1982.
  • One of the first five Wines and Spirits distributors as the pioneers of China market .
  • Today, our markets include China, Hong Kong and Macau.
  • The CHIU family remains as the largest shareholder of the company.
  • Anrise-IMC Limited is also a member of
    - CHINESE GENERAL CHAMBER OF COMMERCE http://www.cgcc.org.hk
  • Alan Chiu is an executive committee member of the association.
  • We are also a member of the Hong Kong Forum for Responsible Drinking (FReD) to promote responsible use of alcoholic beverage.
  • Anrise-IMC Limited is participating in the Hong Kong Wine Registration Scheme of the Hong Kong Quality Assurance Agency.